Inside Baileys at Christmas
Broadcast: December 2025 (Channel 4)
With a bottle of Baileys sold every two seconds during the festive season this is the company’s most important time of the year. With exclusive access, we follow them as they ramp up production to satisfy the Christmas demand and pin their hopes on an ambitious new festive launch – a Terry’s Chocolate Orange flavoured Baileys drink. We track the creation of each bottle back to the start, on the Irish farm supplying the cream at the heart of the recipe – where even the cows have Christmas cheer with high tech Christmas gifts and festive playlists to relax them as they’re milked. We follow the creative teams dreaming up the campaigns that will boost Bailey’s Christmas demand and celebrity influencers whipping up a social media storm. Also we’ll see the factories going flat out to meet festive demand and see their new innovation taking shape as we follow everything from the liquid scientists behind its flavour creation, to the first bottles rolling off the production line.
